🚦 Are you familiar with Nudge Music Management? For the past 4 years, the SNCF network and ICN Business School have been working together to meet challenges encountered in stations!
🔍This year, the mission was clear: to reduce risky behavior by two-wheeler users in stations. 🚴 How? By relying on auditory and visual solutions, inspired by behavioral science.
🔊 The audible announcement you've already heard in a station? The on-screen video so you don't forget your luggage? It could well have been imagined by our students!
Out of two classes, only six groups were selected to present their project at SNCF Réseau headquarters. Their objective: to come up with creative and effective initiatives to raise user awareness.
The workshop concluded with a presentation to a jury made up of SNCF professionals and nudge experts. After a rigorous evaluation, two winning projects were chosen and will be worked on for implementation in stations!
🚀 A fine example of ATM pedagogy that highlights our students' ability to tackle real-world challenges through creative, interdisciplinary thinking.
👏 Congratulations to all participants and winners for their commitment and ingenuity! Many thanks again to the SNCF for this renewed partnership and the trust placed in us!
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